Getting started: from an empty account to your first sale

• ▸A Cloudflare Stream or Bunny Stream account. Video is served from your account, not ours. Cloudflare needs an account ID, an API token and a subdomain; Bunny needs a zone, a library ID and two keys. Cloudflare handles live broadcasts, Bunny only recordings, but with much cheaper transfer.
• ▸A Stripe account and a ready offer with a price.Payments go straight to the seller's account; Lukrena doesn't hold the money or take a commission. You need to know what you're selling, for how much and at what address the offer page lives.
• ▸An email sender address.Emails go out through Lukrena's sending service within the plan limit; your own SendGrid key is optional. It's best to set the sender address on a subdomain with no mailbox. A Claude key is optional - without it, emails and comments are written by hand.

1. 1

   Connect video, payments and email

   Three integrations on the account serve every webinar, so you set them up once. Settings → Videotakes your Cloudflare or Bunny details and lists what's missing for the connection. Settings → Payments walks you through connecting Stripe until the status shows the account is ready to accept payments. Settings → Other takes the SendGrid key, sender address and reply-to address.
2. 2

   Set up your own link domain

   Every ad viewer sees the sign-up link, so an address on someone else's domain costs you clicks. In your domain panel, add a CNAME record named webinar pointing to lukrena.com, then enter the full address in Settings. DNS propagation takes anywhere from a few minutes to a few hours, so do this step before writing ads, not after.
3. 3

   Decide: live or auto webinar

   There is one criterion: has the webinar content already been tested on viewers? If you don't know at which minute people leave or what questions they ask, go live, because only live gives you that data. If the recording has already sold once and you know the drop-off points, an auto webinar multiplies the same result across sessions at any time of day. A live webinar has one time for everyone, a broadcast from the Studio and a replay; an auto webinar plays the recording on a schedule, with a chat script and the offer at a chosen minute.
4. 4

   Complete the step bar

   The webinar dashboard guides you through five steps in a fixed order: Recording → Schedule → Sign-up page → Offer → Script. Status dots show what's ready, and some steps block publishing. In the Recording step you paste the video link and the system reads the length automatically. In Schedule you confirm the times and save your choice - modes that are ticked by default don't count until they are saved.
5. 5

   Add the offer and set when it appears

   The offer in the settings isn't the same as the offer on the timeline - a webinar without a set moment sells nothing. In the Offer tab you create a card with a headline, an address and, optionally, a seat counter and a countdown. In the Script you set the minute it appears and add chat comments with timestamps. The summary bar calculates the average gap between comments and warns you when the room will look empty.
6. 6

   Review the email sequence and publish

   Every webinar comes with its own editable email sequence - you don't have to build it from scratch. Pre-webinar emails go to everyone, and after the webinar they split by behaviour: didn't attend, watched briefly, watched and didn't buy, bought. Before publishing, check that a sign-up confirmation email exists - without it, people won't get the room link. An auto webinar holds all sending until it's published, so nobody gets messages from an unfinished event.
7. 7

   Run your first webinar and read the results

   For a live session, open the Studio fifteen minutes early, check the camera and microphone, then start the broadcast. An auto webinar doesn't need you there: the first session starts by itself, and a Telegram notification arrives for every sign-up and viewer question. After the event, the Results tab shows the funnel and the retention curve, with the biggest drop-off named outright - that one number tells you what to fix before the second webinar.

With a ready recording and a ready offer, the total is 3-5 hours of work spread over two days. Starting from an empty drive, it's a week.

• ▸An offer added, but with no moment on the timeline. The card exists in the settings and never appears to viewers. The step bar then marks the Script as not ready - read that message rather than skipping past it.
• ▸A chat script with an empty first half. A viewer entering a dead room leaves within the first two minutes. Spread comments across the whole recording, more densely at the start.
• ▸Publishing without checking the sign-up confirmation email. Sign-ups come in, but nobody gets the room link - a loss you only see on webinar day, when attendance is zero.
• ▸Sending traffic to the sign-up page before DNS has propagated.The link on your own domain doesn't respond, and the ad budget is spent on a browser error. Connect the domain a day earlier and check it in a browser.
• ▸Script events set after the end of the recording. An offer at minute 65 of a 58-minute video will never appear. The system catches this and shows a warning on the dashboard.

Note: When you replace the recording with a shorter one, the panel lists how many events fall outside the material. If you don't read that message, the script looks full and the room is empty.

• ▸No self-service sign-up.Accounts are created by invitation - there is no "create account" form, because the platform is in closed beta.
• ▸No unlimited, free video hosting.Material is served from the client's own Cloudflare Stream or Bunny account, on their keys and their transfer bill. With a thousand viewers that's real money, which is why it stays on the client's side.
• ▸No commission on sales, but no refund handling either.Payments go straight to the seller's Stripe account. Complaints, refunds, card disputes and tax settlements remain the seller's responsibility - we don't hold the funds and have no access to them.
• ▸It won't fix an offer that doesn't sell.The seat counter, countdown and segmented emails increase the results of an offer that already works. If the price or the audience is wrong, the tools will show it faster and more precisely, but they won't change it.