Live webinars win here
Educational webinars for law firms
In Poland a law firm may not advertise its services, but it may educate. Information and training activity is a legitimate route to visibility that firms have used for years, usually as a conference for 40 people once a quarter. A webinar moves that format online, where there are 300 attendees and each one leaves their contact details.
Example flow
LiveStep 1
An invitation goes to the firm's own…
Step 2
240 people register
Step 3
The webinar runs 60 minutes
Step 4
A trainee lawyer moderates the chat
Step 5
The replay plays the real comments…
Today
What costs time and money today
Referrals come in waves and cannot be planned, while the firm needs a predictable flow of cases.
Speaking at an industry conference costs a partner a day of work and ends without a contact list.
Most first conversations with a client are about basics that could have been explained once for everyone.
Every statement has to be precise, so handing marketing communication to someone else is risky.
Live webinars win here
The lawyer is responsible for every sentence, so the message cannot be created without them. Live, the host sees the question, words the answer personally and decides what stays in the public thread and what disappears by hiding the message. The AI suggestion is only a draft to approve, and latency under one second turns a lecture into a conversation. On a topic that needs follow-up questions, that changes the quality of the session.
Live webinar
Wins here- Questions answered on the spot
- Offer shown at the right moment
- Fresh topic, relevant today
Auto webinar
Supporting- A new start every few dozen minutes
- Sales window from the viewer's session
- Runs without a host
Step by step
An example flow from ad to sale
The numbers are examples. They show scale, not a guaranteed result.
- 1
An invitation goes to the firm's own…
An invitation goes to the firm's own list and via LinkedIn for a training session, "Labour inspection (PIP) at a manufacturing company: the 9 documents inspectors ask for most", with a sign-up page on the firm's domain.
- 2
240 people register
240 people register. The form collects consent with editable wording, with the firm's privacy policy and terms below it.
- 3
The webinar runs 60 minutes
The webinar runs 60 minutes: two cameras and a presentation, with private notes holding case references next to the slides.
- 4
A trainee lawyer moderates the chat
A trainee lawyer moderates the chat. Questions about individual cases are hidden and the partner discusses the rest live. At minute 41 the offer appears: an audit of employee records, 8 slots in November.
- 5
The replay plays the real comments…
The replay plays the real comments and the offer moment, and a transcript is created from the recording, which after editing goes back to attendees as a written summary.
Features
The features that work hardest here
Moderation with hiding and removal
Questions about specific cases disappear from the public thread before they turn into advice given in front of 240 witnesses.
AI suggestion as a draft, not an answer
Nothing reaches the chat without the lawyer's click, so no sentence implying a guaranteed outcome will appear.
Password-protected room
Training for retainer clients stays closed to invited guests only.
Recording transcript
A 60-minute training session leaves a text that, after editing, goes into client materials.
The firm's own documents under the form
The firm is the data controller, so the relationship with the person who left their details stays between them.
FAQ
Questions
Isn't a webinar advertising of legal services?
What about questions that are really requests for advice on a specific case?
Can the AI answer attendees on its own?
Live webinars and auto webinars in one tool
Accounts are invitation only while the platform is in closed beta. Send a short email describing the webinars you plan to run and we will send you access.