Live webinars win here
Live webinars for SaaS companies and software houses
B2B software sales are decided in conversation, not on a pricing page. People who sign up for a demo ask about integrations, data migration and compatibility with their own tech stack, and every one of those answers is different for a different company. A recording cannot handle those questions.
Example flow
LiveStep 1
A LinkedIn campaign leads to a sign-up…
Step 2
The day before, an email goes out…
Step 3
The Studio starts in the browser
Step 4
At minute 28 someone asks about API…
Step 5
At minute 38 the offer goes up…
Today
What costs time and money today
A sales rep runs 8 one-to-one demos a week and repeats the same 20-minute introduction in each.
The demo shows the desktop, chat notifications and client file names, because the whole monitor is being shared.
A question about the API or single sign-on comes up after the demo, by email, and the answer arrives three days later. The decision gets made without it.
A dropped connection at minute 12 of a demo for 40 people sends interested prospects back to the phone queue.
Live webinars win here
A technical product sells by answering a specific concern, not by describing features. "Will this work with our database?" needs a conversation, not a chat script. Latency under one second means the presenter can show exactly what someone asked a second ago, clicking through the interface while the viewer is still watching. The recording of a good demo can later be used as material for an auto webinar for ad traffic.
Live webinar
Wins here- Questions answered on the spot
- Offer shown at the right moment
- Fresh topic, relevant today
Auto webinar
Supporting- A new start every few dozen minutes
- Sales window from the viewer's session
- Runs without a host
Step by step
An example flow from ad to sale
The numbers are examples. They show scale, not a guaranteed result.
- 1
A LinkedIn campaign leads to a sign-up…
A LinkedIn campaign leads to a sign-up page on the company's own domain: "Migrating from spreadsheets to a system: 45 minutes, a demo on our own data". UTM parameters separate channels and creatives.
- 2
The day before, an email goes out…
The day before, an email goes out with a calendar file, and 30 minutes before the start, an SMS. Quiet hours follow the viewer's time zone, so someone in Berlin does not get a message at 6 am.
- 3
The Studio starts in the browser
The Studio starts in the browser. First two cameras, then a cropped screen area showing only the application window, with no desktop and no notifications. Private notes keep the order of the arguments.
- 4
At minute 28 someone asks about API…
At minute 28 someone asks about API limits. The AI suggests an answer, the host corrects one number and sends it, and a saved comment posts a link to the documentation.
- 5
At minute 38 the offer goes up…
At minute 38 the offer goes up from the panel: implementation plus the first year, paid through the vendor's own Stripe, with the pilot seat counter moved from 10 to 6. The replay for no-shows plays the same comments and the offer moment.
Features
The features that work hardest here
Screen area cropping
The admin panel is shown without revealing the desktop, client file names or notifications.
Upload quality indicator and encoder detection
Before the start you can see whether the connection and the computer will handle 45 minutes of an interface with small text.
Answer suggestions approved by the host
Questions about limits and integrations get answered during the demo, not by email three days later.
Mini panel on top of other apps
The chat and offers float above the product being shown, so the presenter keeps an eye on the room during the demo.
Funnel and biggest drop-off
You can see whether people leave at the reports module or only at the pricing.
FAQ
Questions
Can we show a panel with client data?
What happens if the internet drops in the middle of a demo?
Will a purchase go straight into our CRM?
Live webinars and auto webinars in one tool
Accounts are invitation only while the platform is in closed beta. Send a short email describing the webinars you plan to run and we will send you access.