Rules: which funnel event goes to the tool

Each list is assigned funnel events: sign-up, attendance, reaching the offer, clicking the offer, purchase, no-show. Rules apply from the moment they are saved and do not transfer earlier registrants retroactively. Nothing that failed to go through is lost: the queue retries at increasing intervals, and each customer has a separate circuit breaker, so one broken key does not stop the queue for everyone.

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